Abstract: A polychromatic effects heat transfer label includes a carrier and a polychromatic effects design layer on the carrier. The polychromatic effects design layer is formulated from an ink having a polychromatic effects pigment present in a concentration of about 1 percent to about 25 percent by weight of the ink. The polychromatic effects heat transfer label is transferred from the carrier to an apparel item as a polychromatic effects feature and the polychromatic effects feature exhibits robust polychromatic effects on the item. The polychromatic effects feature exhibits no adhesion failure, no color change, no stain, and no visual change after being subjected to a Nike standard embellishment durability wash tests of an accelerated wash, 5 times at a temperature of 60° C. and an innovation standard wash, 15 times at a temperature of 60° C.

Abstract: A variable gloss heat transfer label includes a carrier, a matting layer on a portion of the carrier and a design layer having a first portion provided over the carrier and a second portion provided over the matting layer. The design layer is configured to separate from the matting layer and the carrier, and transfer and adhere the first and second portions of the design layer to a target object upon application of heat and pressure. The first portion of the design layer that is transferred to the target object from the carrier has a different gloss than the second portion of the design layer that is transferred to the target object from the matting layer. The label can be configured to include a carrier, a glossing layer on a portion of the carrier and a design layer having a first portion provided over the carrier and a second portion provided over the glossing layer.