Abstract: A system that distributes channels, to be viewed on consumer devices, receives a media feed and a first programming schedule of a first channel from a source device, and selects pre-encoded media assets for insertion in the media feed based on defined selection parameters. New channels are dynamically created based on the inserted selected pre-encoded media assets in the new channels and based on the defined selection parameters. The defined selection parameters correspond to user-preferences received from the plurality of consumer devices on which the first channel is viewed, and/or a received input that corresponds to user-selections on the consumer devices. The defined selection parameters may include audience-based parameters from an external data source. The first programming schedule is modified based on the differential insertion of the selected one or more pre-encoded media assets in different channels to generate a plurality of programming schedules for the plurality of new channels.