Abstract: The present invention relates to a container for storing a beverage, the container having a container body and a closure and defining an inner chamber, the inner chamber defining an inner volume and including a specific volume of the beverage. The container further includes a cooling device having a housing defining a housing volume. The cooling device includes at least two separate, substantially non-toxic reactants causing an entropy-increasing reaction producing substantially non-toxic products in a stoichiometric number. The at least two separate substantially non-toxic reactants initially being included in the cooling device are separated from one another and causing an entropy-increasing reaction and a heat reduction of the beverage of at least 50 Joules/ml beverage. The cooling device further includes an actuator for initiating the reaction between the at least two separate, substantially non-toxic reactants.