Abstract: The invention relates to a method and system for selectively providing inventory to an online retailer including an inventory database, a customer database, a computer in communication with the inventory database and customer database, software executing on the computer for retrieving inventory data from the inventory database, software executing on the computer for generating a product list containing one or more products to be made available for purchase by the customer, and software executing on the computer. for transmitting the product list to the customer. The software for generating the product list includes a graphical user interface, and the product list is generated based on the selection of products by a user via the graphical interface.