Abstract: A personal data bank system is disclosed for use in combination with a digital watch. The personal data bank system is capable of generating, storing and recalling alphanumeric data using a minimum number of switches. The system includes a set control logic circuit capable of generating a sequence of alphanumeric characters which are displayed on the watch. Upon repeated actuations of a single switch, a desired array of characters are selected and thereafter are stored in a memory. Recalling the information is accomplished by either an alphabetic search or by a unique code number system wherein a code number is assigned to each data set. The sequence of characters is generated by the set control logic circuit which includes a blank character to facilitate the programming of the memory.