Abstract: Improvements in measuring cups used in kitchens to receive and accurately measure quantities of foodstuffs; improvements in foodstuff measuring cups which enable the accumulation, compacting and measuring of precise amounts of usually difficultly measured materials such as ice cream, cottage cheese, crushed and drained fruits and the like; an insert base and a compacting top member useable with a food stuff measuring cup to receive, compact or level and measure foodstuffs of various sorts and, thereafter, remove the measured quantity of foodstuff from the measuring cup or vessel; devices for precisely measuring nonlevel seeking foodstuffs of all sorts in a conventional measuring cup, which devices receive, compact or level and aid in controlled removal of the measured foodstuffs with respect to the measuring cup.