Abstract: A viewing user is provided with sponsored story units when accessing content associated with a social networking system. The sponsored story units include a sponsored story describing an interaction and one or more related posts. The sponsored story may describe an action of another user connected to the viewing user who has interacted with a social networking object. The one or more related posts may include content associated with the social networking object involved in the interaction described by the sponsored story. The sponsored story unit can optionally include an input element with which the viewing user can interact. The information received from the viewing user via the input element can be used to generate additional sponsored story units to the viewing user's friends.

Abstract: A viewing user is provided with an ordered group of advertising units when accessing content associated with a social networking system. Each of the advertising units can be related to a user activity, where the user activity is performed at least by the viewing user or a friend of the viewing user. The advertising units can be ordered using a sales funnel. In particular, the sales funnel may include a number of different positions. Each advertising unit can be assigned to a position in the sales funnel. Based on each advertising unit's position in the sales funnel, an ordering for the advertising units can be determined. The ordering can be used to place the advertising units on a web page requested by the viewing user.

Abstract: A viewing user is provided with sponsored story units when accessing content associated with a social networking system. The sponsored story units include a sponsored story describing an interaction and one or more related posts. The sponsored story may describe an action of another user connected to the viewing user who has interacted with a social networking object. The one or more related posts may include content associated with the social networking object involved in the interaction described by the sponsored story. The sponsored story unit can optionally include an input element with which the viewing user can interact. The information received from the viewing user via the input element can be used to generate additional sponsored story units to the viewing user's friends.

Abstract: A social networking system may recommend a set of users to a viewing user for establishing new connections on the social networking system. Through a user interface, the viewing user may select filters based on characteristics and dimensions of user profile information. The recommended set of users may be ranked according to the selected filters by the number of mutual connections. Pre-populated filters may be selected and suggested based on information about the viewing user. Multiple filters may be selected by the viewing user, and filters may be based on any identifiable object in the social networking system, in one embodiment. The candidate recommended users may also be ranked based on predictions that the viewing user will initiate a request to connect with the candidate recommended users.