Abstract: A system for improving an appearance and image of a human being. The system comprises a plurality of predefined profiles having in common a plurality of characteristics. Each of the predefined profiles has one or more attributes associated with each of the plurality of characteristics. The system may further comprise an evaluation that may be administered to a human subject to thereby determine one or more personal attributes of the human subject. The one or more personal attributes of the human subject, as determined by the evaluation, may be used to match the human subject with one of the predefined profiles. The human subject may then be presented with an appearance enhancement plan corresponding to the predefined profile to which the human subject has been matched.