Abstract: Apparatuses, methods, and systems for testing templates of electronic messages. One method includes continuously sending, by a server, a main electronic message, wherein at least a content of the main electronic message is determined by a main message template, creating a plurality of test templates including at least an A template and a B template, initiating, by the server, testing of test electronic messages, wherein at least a content of one test electronic message is determined by the A template, and at least the content of another of the test electronic message is determined by the B template, wherein editing of the test electronic messages occurs simultaneous with the continuous sending of the main electronic message, and selecting, by the server, a winning template of the A template and the B template.

Abstract: Apparatuses, methods, and systems for assigning mobile message recipients to templates of a mobile message. One method includes generating at least a first template of the mobile message and a second template of the mobile message, each of the first template and the second template having at least a different content or a different send time, determining information associated with the mobile message, identifying and sending guidance for a marketing manager based on the information associated with the mobile message, receiving user-selected configurations from the marketing manager in response to the guidance, and assigning a first group of mobile message recipients to the first template of the mobile message and a second respective group of mobile message recipients to the second template of the mobile message, wherein the assigning is based on the information associated with the mobile message and the user-selected configurations received from the marketing manager.

Abstract: Apparatuses, methods, and systems for automated testing of templates of a mobile message. One method includes generating at least a first template of the mobile message and a second template of the mobile message, each of the first template and the second template having at least a different content or a different send time, assigning a respective group of mobile message recipients to the first template of the mobile message and the second template of the mobile message, determining automatically whether the first template of the mobile message has a statistical advantage over the second template of the mobile message through testing, and sending the mobile message of the first template to a remainder of the planned mobile message recipients when the first template of the mobile message is determined to have the statistical advantage over the second template of the mobile message.

Abstract: Apparatuses, methods, and systems for automated testing of templates of a mobile message. One method includes generating at least a first template of the mobile message and a second template of the mobile message, each of the first template and the second template having at least a different content or a different send time, assigning a respective group of mobile message recipients to the first template of the mobile message and the second template of the mobile message, determining automatically whether the first template of the mobile message has a statistical advantage over the second template of the mobile message through testing, and sending the mobile message of the first template to a remainder of the planned mobile message recipients when the first template of the mobile message is determined to have the statistical advantage over the second template of the mobile message.