Abstract: A system and method for handling work items creates a work item object for each work item entered into the system. Each object maintains information regarding its state, and its type. Work items are maintained in queues, and each work item contains information identifying the queue it is in. Business processes, which may be controlled by people or automated modules, take items from queues, and perform actions on them. Actions modify the state of an item, and can alter its data. An item persists until the work it represents is completed.

Abstract: Events generated by customer interaction during an internet-based session are made available for use by a system for tracking the effectiveness of web advertising campaigns. Event occurrences are collected for evaluation to determine whether campaign goals are being met. Campaigns are defined by rules indicating which ad content is to be displayed to which customers. Event types to be reported are selected depending on the needs of the particular campaign.

Abstract: A system for running applications such as may be used over the internet separates the logical workflow processes of the application from views presented to a user. Separate process flow modules are used to provide state code for executing transactional applications. Logical views are designated by these modules in response to user input. Actual views presented to a user are derived from these logical views according to the status of the user and the communication channel over which the transaction is being performed. Process flow modules can be reused with different sets of user interface views to provide a variety of user interfaces without significant recoding.