Abstract: Responsive actions and strategies in online reputation management with reputation shaping are provided. A service, such as a reputation management service, discovers digital assets associated with a reputation owner hosted by external resources. The reputation management service receives a reputation profile configured by a reputation manager. The reputation profile includes suggestions to shape the online reputation of the reputation owner and credentials to accounts of the reputation owner hosted by the external resources. The digital assets and the reputation profile is matched to the suggested actions. The suggested actions is transmitted to the reputation manager to prompt the reputation manager to select and customize the suggested actions. The reputation management service receives a subset of the suggested actions and performs the subset of the suggested actions to shape the online reputation of the reputation owner.

Abstract: Sign-up and provisioning in online reputation management with reputation shaping are provided. A service such as a reputation management service authenticates a reputation manager to allow the reputation manager to configure a reputation profile to shape the online reputation associated with a reputation owner. Digital assets associated with the reputation and hosted by external resources are discovered. The digital assets and the reputation profile are analyzed to match suggested actions with operations to shape the online reputation. The digital assets, the reputation profile, and the suggested actions are transmitted to the reputation manager to prompt the reputation manager to customize the reputation profile and the suggested actions to shape the online reputation.

Abstract: Ongoing management of a shaped online reputation is provided. A service such as a reputation management service monitors digital assets of a reputation owner hosted by external resources based on a reputation profile. The reputation profile is configured by a reputation manager. A change to the digital assets is detected. In response, the change and the reputation profile are processed to match suggested actions with operations to shape the online profile. A description of the suggested actions, the reputation profile, and the change are transmitted to the reputation manager to prompt the reputation manager to customize or confirm the reputation profile and the suggested actions. The suggested actions are executed to shape the online reputation in response to a confirmation to the transmission by the reputation manager.