Abstract: A system, method, and computer program product for requesting promotions in which a customer is connected, using an interactive voice response system and a telephone, to a host computer including a promotion database of promotions available to consumers on an unrestricted basis. The host computer determines, in response to receiving promotional request information from the consumer, requested promotions from the available promotions and issues requested promotions to the consumer. When the consumer is a frequent user, the host computer determines a promotion offer list based on the consumer's shopping preference and presents the offer list to the consumer for consumer selection of promotions. Alternatively, the host computer in the system, method, and computer program product contacts the customer to advertise at least one promotion available to the customer, determines from the customer the requested promotions, and issues the requested promotions to the consumer.