Abstract: Computer implemented methods are provided for facilitating social engineering campaigns. The methods generally include maintaining at least one database that includes metadata for a plurality of fictional personas, metadata for a plurality of potential targets, information for a plurality of social engineering campaigns, such as a plurality of campaign scenarios, and information regarding social engineering successes with respect to at least one fictional persona, at least one potential target, at least one social engineering campaign, or a combination thereof. The method further includes receiving a selection of a campaign scenario from the plurality of campaign scenarios, receiving a selection of at least one of the plurality of potential targets, and selecting at least one of the plurality of fictional personas for use in a social engineering campaign based on an expected effectiveness of the given fictional personas with respect to the selected targets.