Abstract: A novel graft copolymer capable of imparting to a polyolefin when blended therewith high tensile modulus and high sag resistance without increasing melt viscosity, and a method of making the same. The graft copolymer is a polyolefin having a relatively high weight-average molecular weight methacrylate polymer grafted thereto. The graft copolymer is formed by dissolving or swelling a non-polar polyolefin in an inert hydrocarbon solvent, heating to dissolve the polyolefin, and while stirring the mixture, adding a methacrylate monomer, together with an initiator to produce a constant, low concentration of radicals, to from a graft copolymer with a high molecular weight polymer chain covalently bonded or grafted to the polyolefin backbone. The graft copolymer can be separated from the solvent, isolated by volatilizing the solvent, for example in a devolatilizing extruder, and extruded into a desired shape such as a sheet, tube or the like. This graft copolymer can be blended with a polyolefin matrix.