Abstract: A method of playing back media content inline within a scrollable mixed multimedia display background is provided. The mixed multimedia content may be displayed in a scrollable container, and thumbnails of playable media items may be displayed in the mixed multimedia content. In response to detecting a user interaction that can be regarded as an intent to start consuming the media item, a media item thumbnail is visually replaced with a player user interface that plays back the media item. When the scrollable container is scrolled, the player is repositioned in tandem with the scrolling motion, so the player appears inline with the rest of the mixed multimedia content. Then the player is moved to a designated position on the screen to allow uninterrupted media consumption when the scrollable container is scrolled to an extent where the position of the player would be deemed unsuitable for media consumption.

Abstract: A system and method for syndicating comments received by a gadget that is embedded on different websites using a conversation application. The conversation application includes an authorization module, a code generator, an identity generator, a profile engine, a content parser, a syndication module, an analysis engine, an advertising engine and a newsletter engine. The content parser receives a comment posted by a user from a gadget embedded on a website and identifies the user and the website identifier. The syndication module identifies other websites that include the gadget. The syndication module then syndicates the content on the gadget embedded on the other websites. The analysis engine determines an interest of the user. The advertising engine provides advertisements to the website based on the interest of the user. The newsletter engine generates and sends newsletters to the user based on the interest of the user.