Abstract: A network system obtains position information from a plurality of computing devices that are located within a geographic region where a mass-user facility is provided. A congestion level is determined for an area of the geographic region, based at least in part on the position information obtained from the plurality of computing devices. In response to determining that the congestion level exceeds a threshold level, the network system determines a target distribution profile for managing the use of multiple egress points by users within the geographic region to reduce the congestion level. Application content data can be transmitted to individual computing devices to cause corresponding users to use a corresponding of the multiple egress points, in accordance with the target distribution profile.