Abstract: An apparatus (50) and method for inserting a gasket (32) Into a channel (28) of a mating part (20). The apparatus includes a gasket carrier (66) having a convexly carved surface with a groove (78) therein for receiving a base (34) of the gasket. The groove registers with the channel to feed the gasket into the channel in response to relative rocking movement between the part and the surface. According to the method, a gasket is placed in the groove and the gasket carrier it juxtaposed with the part to align the gasket with the channel. The part and the gasket carrier are moved toward each other for a portion of the gasket to enter the channel. A relative rocking movement is caused between the part and the gasket carrier to transfer the remainder or the gasket to the channel.