Abstract: A system and method for determining and managing reputation of an entity or industry includes determining a sample size of the population that provides at least a pre-defined percent confidence interval, and which has the predefined level of familiarity (unique group); determining a measure of likelihood that the targeted population will perform a positive action on behalf of an entity (behavioral connection score), wherein determining the measure of the likelihood that the targeted population will perform a positive action on behalf of an entity comprises: receiving survey ratings from behavioral connection survey questions where each survey rating is provided by a party within the unique group; weighting the received survey ratings to accommodate for at least one of the group consisting of cultural bias and missed demographic quotas; and aggregating the ratings within each individual question to provide a single aggregated behavioral connection score for each behavioral connection survey question.

Abstract: A system and method for determining and managing reputation of an entity or industry includes cleaning data to derive a highly reliable, demographically representative sample of a survey population, sized to provide a ninety-five percent or greater confidence interval from individuals familiar with the entity; determining a reputation perception score of the entity; determining reputation factor scores; determining reputation driver scores; and determining a reputation driver weight and reputation driver order of importance to entity reputation.

Abstract: A system and method for determining and managing reputation of an entity or industry includes determining a sample size of the population that provides at least a pre-defined percent confidence interval, and which has the predefined level of familiarity (unique group); determining a measure of likelihood that the targeted population will perform a positive action on behalf of an entity (behavioral connection score), wherein determining the measure of the likelihood that the targeted population will perform a positive action on behalf of an entity comprises: receiving survey ratings from behavioral connection survey questions where each survey rating is provided by a party within the unique group; weighting the received survey ratings to accommodate for at least one of the group consisting of cultural bias and missed demographic quotas; and aggregating the ratings within each individual question to provide a single aggregated behavioral connection score for each behavioral connection survey question.