Abstract: The invention generally relates to a tool for planning a communication campaign. The invention provides systems and methods for communicating through mobile devices in which a publisher can model the effectiveness of a customer's communication campaign as a function of media purchase quantity to aid the customer in selecting a purchase quantity that optimizes a ratio of return on investment to risk. The publisher can do this by providing the customer with access to a computer server system that includes a campaign management tool with an ROI simulator. In certain aspects, the invention provides a method of planning communication on mobile devices by receiving a set of communication campaign parameters, simulating effectiveness as a function of units purchased for the received parameters, and for providing the simulated effectiveness for a plurality of values for the units purchased.

Abstract: The invention generally relates to classifying digital media and particularly to classifying new media as it is being provided to a media-sharing platform from a mobile device. The invention provides systems and methods for categorizing media as it is uploaded by mobile device to a media sharing platform. In certain aspects, the invention provides a method for classifying media that operates by receiving, at a server computer system, media transmitted from a mobile device by a user. A key word within the media is identified, and the server system retrieves from memory a plurality of prospective categories based on the keyword. The method includes causing the mobile device to display the prospective categories to the user, receiving a selection by the user of one of the prospective categories, and associating the media with the selected category.