Abstract: The invention relates to a software-type platform which is dedicated to Internet site referencing, i.e., the indexing of sites using Internet search tools that can be accessed by netsurfers, said platform comprising a database. According to the invention, the platform is characterized in that it comprises a client interface enabling the client or the manager of a referenced site to access the database, a consultant interface enabling a consultant responsible for referencing a site to access the database and means which ensures that different data are supplied to the client or consultant user depending on the interface used to access the platform.

Abstract: The present invention relates to a method of real-time data-processing designed for an indexing of an advertisement in Internet search tools, the present method is directed to a simultaneous, real-time management of the indexing position of one or more advertisements in one or more search tools. Particularly, the present invention enables the management of the recording and positioning of the advertisement website in search tools and directions in order to make the advertisement known to the web surfers, increase its visibility and thus increase the number of visitors to the advertiser's website. Accordingly, the present invention includes an algorithm for positioning the indexing of advertisements according to real-time bidding for keywords or combinations of keywords.

Abstract: The invention relates to a software-type platform (200) which is dedicated to Internet site referencing, i.e., the indexing of sites using Internet search tools that can be accessed by netsurfers, said platform comprising a database (228). According to the invention, the platform (200) is characterized in that it comprises a client interface (202) enabling the client or the manager of a referenced site to access the database, a consultant interface (226) enabling a consultant responsible for referencing a site to access the database and means which ensure that different data are supplied to the client or consultant user depending on the interface used to access the platform.