Abstract: The invention consists of a method and system for delivering rich media content to a mobile device via mobile messaging and then distributing that rich media content to a social media network. The invention includes an easy method for a user that receives rich media content via mobile messaging to initiate sharing the same content with other users on a social media network. The invention includes a messaging system that adapts a set of rich media content to the unique constraints of mobile messaging and to the unique constraints of specific social media networks.

Abstract: The invention consists of a method and system for delivering optimal rich media content to a mobile device using one of multiple messaging channels. The invention includes dynamically detecting the capabilities of the mobile device and the wireless network that the mobile device is using, and then delivering an optimal choice among multiple variations of a set of rich media content. The variations in the set of rich media content may be composed statically or generated dynamically. The rich media content can be delivered via SMS, MMS or mobile application push notification.

Abstract: A mobile messaging server of an apparatus in an example interacts with a social media platform to cause the social media platform to share, with a social network of friends of a user, a mobile message that is received by the user and comprises one or more of images, bar codes, videos, and/or simple plain text.

Abstract: A mobile messaging server of in an example interacts with a wireless communication data network, a device database, a campaign content database, a device preference database, and operator's network requirement database to deliver one or more of images, bar codes, videos and/or simple plain text via a pushed mobile message to a mobile device identified by a mobile number for mobile messaging communication, for example, to meet a desirable, beneficial, good, and/or best possible user experience, for example, based on mobile device capabilities and operator's network requirements at current point in time based on real time capabilities detection.

Abstract: A network access controller of an apparatus in an example interacts with a proximity server to create an association between a mobile number and a media access control address of a wireless data network device.