Abstract: Methods and apparatus to group advertisements by advertisement campaign are disclosed. An example apparatus includes memory; instructions in the apparatus; and processor circuitry to execute the instructions to determine pixel color values from a reference advertisement of an advertisement campaign; remove bits from the pixel color values associated with the reference advertisement; determine a first color proportion corresponding the reference advertisement based on the pixel color values; associate the first color proportion with the advertisement campaign; and identify a second advertisement as associated with the advertisement campaign based on a second color proportion of the second advertisement relative to the first color proportion, the second advertisement different than the reference advertisement.

Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify publisher advertising behavior. An example disclosed method includes initiating a first probing effort of an Internet publisher of interest to establish a baseline advertising ratio for a plurality of advertisers, determining a first advertising deviation based on a difference between the baseline advertising and a local advertising associated with a first geography of interest, and establishing a first probing frequency for the first geography of interest based on the first advertising deviation.

Abstract: Methods and apparatus to group advertisements by advertisement campaign are disclosed. An example apparatus includes memory; instructions in the apparatus; and processor circuitry to execute the instructions to determine pixel color values from a reference advertisement of an advertisement campaign; remove bits from the pixel color values associated with the reference advertisement; determine a first color proportion corresponding the reference advertisement based on the pixel color values; associate the first color proportion with the advertisement campaign; and identify a second advertisement as associated with the advertisement campaign based on a second color proportion of the second advertisement relative to the first color proportion, the second advertisement different than the reference advertisement.

Abstract: Methods and apparatus to identify a type of media presented by a media player are disclosed herein. Example instructions cause one or more processors to at least determine whether a user attempted to activate a user-selectable media application control presented in a user interface while a media player application presented media; determine whether the user-selectable media application control presented in the user interface was activated; and determine at least one of the media is an advertisement or the media includes an advertisement when (a) the user attempted to activate the user-selectable media application control and (b) the user-selectable media application control presented in the user interface was not activated.

Abstract: Methods and apparatus to supplement web crawling with cached data from distributed devices are disclosed. An example apparatus includes memory, instructions in the apparatus, and processor circuitry to execute the instructions to identify a first webpage, access a set of cached webpages cached in a panelist device, when the first webpage is in the set of cached webpages: identify a first language setting used by the panelist device when the first webpage was accessed, and transmit a first number of requests for the first webpage, respective ones of the requests in the first number identifying different language settings, the requests in the first number of requests skipping the first language setting used by the panelist device when the first webpage was accessed, thereby reducing a total number of requests sent to the first webpage.

Abstract: Methods and apparatus to supplement web crawling with cached data from distributed devices are disclosed. An example apparatus includes a browser monitor to extract a language setting from a web browser of a panelist computing device, and a data communicator to transmit data associated with a webpage accessed by the web browser and an indication of the language setting to a server.

Abstract: Methods and apparatus to identify a type of media presented by a media player are disclosed herein. Example instructions cause one or more processors to at least determine whether a user attempted to activate a user-selectable media application control presented in a user interface while a media player application presented media; determine whether the user-selectable media application control presented in the user interface was activated; and determine at least one of the media is an advertisement or the media includes an advertisement when (a) the user attempted to activate the user-selectable media application control and (b) the user-selectable media application control presented in the user interface was not activated.

Abstract: Methods and apparatus to identify a type of media presented by a media player are disclosed herein. Example apparatus disclosed herein include a data analyzer to determine whether a user-selectable media application control presented in a user interface was activated in response to a user attempt to activate a user-selectable media application control while a media player application presented media. Disclosed example apparatus also include a media type analyzer to determine at least one of the media is an advertisement or the media includes an advertisement in response to a determination that the user-selectable media application control presented in the user interface was not activated in response to the user attempt to activate the user-selectable media application control while the media player application presented the media.

Abstract: Methods and apparatus to group advertisements by advertisement campaign are disclosed. An example apparatus includes memory; instructions in the apparatus; and processor circuitry to execute the instructions to determine pixel color values from a reference advertisement of an advertisement campaign; remove bits from the pixel color values associated with the reference advertisement; determine a first color proportion corresponding the reference advertisement based on the pixel color values; associate the first color proportion with the advertisement campaign; and identify a second advertisement as associated with the advertisement campaign based on a second color proportion of the second advertisement relative to the first color proportion, the second advertisement different than the reference advertisement.

Abstract: A disclosed example method to group advertisements by advertisement campaign involves determining a first color proportion of a first color and a second color proportion of a second color in a first advertisement. The example method involves comparing first and second color proportions of the first advertisement to a third color proportion and a fourth color proportion of a second advertisement. The example method also involves associating the second advertisement with a same advertisement campaign of the first advertisement when a comparison between the first color proportion and the third color proportion satisfies a first threshold and a comparison between the second color proportion and the fourth color proportion satisfies a second threshold.

Abstract: Methods and apparatus to identify a type of media presented by a media player are disclosed herein. Example apparatus disclosed herein include a data analyzer to determine whether a user-selectable media application control presented in a user interface was activated in response to a user attempt to activate a user-selectable media application control while a media player application presented media. Disclosed example apparatus also include a media type analyzer to determine at least one of the media is an advertisement or the media includes an advertisement in response to a determination that the user-selectable media application control presented in the user interface was not activated in response to the user attempt to activate the user-selectable media application control while the media player application presented the media.

Abstract: Methods and apparatus to identify a type of media presented by a media player are disclosed herein. Example apparatus disclosed herein include an image analyzer to process an image taken of a media player application to determine whether an appearance characteristic of a user-selectable media application control of the media player application indicates the user-selectable media application control is able to be manipulated while media is presented by the media player application. Disclosed example apparatus further include a media type analyzer to determine at least one of the media is not an advertisement or the media does not include an advertisement when the appearance characteristic indicates the user-selectable media application control is able to be manipulated, and determine at least one of the media is an advertisement or the media includes an advertisement when the appearance characteristic indicates the user-selectable media application control is not to be manipulated.

Abstract: A software development kit (SDK) allow a user to be able purchase a gift card through an offer wall and, in return, the user can receive a reward in game currency, such as coins, diamonds, tokens or the like. Most mobile apps offer their users a way to purchase coins, diamonds, tokens, or the like, which is also known as an in-app purchase. The gift card offer wall can allow the game player to purchase a gift card from a choice of vendors, and, in return, obtain the desired game currency as a bonus. The system can include three elements—the SDK for various platforms, an electronic wallet application and servers that communicate with both the SDK and the wallet application. The SDK is something that the app publisher can add to their own mobile application that will launch the gift card offer wall for the user.

Abstract: Methods and apparatus to supplement web crawling with cached data from distributed devices are disclosed. An example apparatus includes a browser monitor to extract a language setting from a web browser of a panelist computing device, and a data communicator to transmit data associated with a webpage accessed by the web browser and an indication of the language setting to a server.

Abstract: A disclosed example method to group advertisements by advertisement campaign involves determining a first color proportion of a first color and a second color proportion of a second color in a first advertisement. The example method involves comparing first and second color proportions of the first advertisement to a third color proportion and a fourth color proportion of a second advertisement. The example method also involves associating the second advertisement with a same advertisement campaign of the first advertisement when a comparison between the first color proportion and the third color proportion satisfies a first threshold and a comparison between the second color proportion and the fourth color proportion satisfies a second threshold.

Abstract: Methods and apparatus to supplement web crawling with cached data from distributed devices are disclosed. An example method includes identifying a first webpage. Accessing a set of cached webpages cached in a panelist device. When the first webpage is in the set of cached webpages: identifying a first language setting used by the panelist device when the first webpage was accessed. Transmitting a first number of requests for the first webpage, respective ones of the requests in the first number identifying different language settings. The requests in the first number of requests skipping the first language setting used by the panelist device when the first webpage was accessed.

Abstract: A disclosed example method to group advertisements by advertisement campaign involves determining a first color proportion of a first color and a second color proportion of a second color in a first advertisement. The example method involves comparing first and second color proportions of the first advertisement to a third color proportion and a fourth color proportion of a second advertisement. The example method also involves associating the second advertisement with a same advertisement campaign of the first advertisement when a comparison between the first color proportion and the third color proportion satisfies a first threshold and a comparison between the second color proportion and the fourth color proportion satisfies a second threshold.

Abstract: Methods and apparatus to identify a type of media presented by a media player are disclosed herein. Example apparatus disclosed herein include an image analyzer to process an image taken of a media player application to determine whether an appearance characteristic of a user-selectable media application control of the media player application indicates the user-selectable media application control is able to be manipulated while media is presented by the media player application. Disclosed example apparatus further include a media type analyzer to determine at least one of the media is not an advertisement or the media does not include an advertisement when the appearance characteristic indicates the user-selectable media application control is able to be manipulated, and determine at least one of the media is an advertisement or the media includes an advertisement when the appearance characteristic indicates the user-selectable media application control is not to be manipulated.

Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify publisher advertising behavior. An example disclosed method includes initiating a first probing effort of an Internet publisher of interest to establish a baseline advertising ratio for a plurality of advertisers, determining a first advertising deviation based on a difference between the baseline advertising and a local advertising associated with a first geography of interest, and establishing a first probing frequency for the first geography of interest based on the first advertising deviation.

Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify publisher advertising behavior. An example disclosed method includes initiating a first probing effort of an Internet publisher of interest to establish a baseline advertising ratio for a plurality of advertisers, determining a first advertising deviation based on a difference between the baseline advertising and a local advertising associated with a first geography of interest, and establishing a first probing frequency for the first geography of interest based on the first advertising deviation.