Patents by Inventor Chad Lester

Chad Lester has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Encoding AD and/or AD serving information in a click URL
    Patent number: 9171313
    Abstract: The tracking of ad selections (such as ad clicks for example), and/or rich levels of ad performance may be facilitated by encoding one or more ad properties in a click URL of the ad. An intermediate URL server may be used to decode such ad properties when the ad is selected. Ad properties may include a rendering attribute of the ad; a geolocation to which the ad was served; information pertaining to advertiser charges, etc.
    Type: Grant
    Filed: March 25, 2011
    Date of Patent: October 27, 2015
    Assignee: Google Inc.
    Inventors: Chad Lester, Eric Veach
  • Systems and methods for detecting click spam
    Patent number: 8423640
    Abstract: A system detects spamming. The system identifies normal users visiting a web site and determines an occurrence of spamming on the web site based at least in part on the identified normal users.
    Type: Grant
    Filed: March 21, 2011
    Date of Patent: April 16, 2013
    Assignee: Google Inc.
    Inventors: Ben Smith, Chad Lester, Edward Lyle Karrels
  • ENCODING AD AND/OR AD SERVING INFORMATION IN A CLICK URL
    Publication number: 20110173065
    Abstract: The tracking of ad selections (such as ad clicks for example), and/or rich levels of ad performance may be facilitated by encoding one or more ad properties in a click URL of the ad. An intermediate URL server may be used to decode such ad properties when the ad is selected.
    Type: Application
    Filed: March 25, 2011
    Publication date: July 14, 2011
    Inventors: Chad Lester, Eric Veach
  • Systems and methods for detecting click spam
    Patent number: 7933984
    Abstract: A system detects spamming. The system identifies normal users visiting a web site and determines an occurrence of spamming on the web site based at least in part on the identified normal users.
    Type: Grant
    Filed: June 30, 2003
    Date of Patent: April 26, 2011
    Assignee: Google Inc.
    Inventors: Ben Smith, Chad Lester, Edward Lyle Karrels
  • Encoding ad and/or ad serving information in a click URL
    Patent number: 7930384
    Abstract: The tracking of ad selections (such as ad clicks for example), and/or rich levels of ad performance may be facilitated by encoding one or more ad properties in a click URL of the ad. An intermediate URL server may be used to decode such ad properties when the ad is selected. Ad properties may include an identity of the ad; an identity of the advertiser; and/or various other ad serving parameters.
    Type: Grant
    Filed: December 29, 2003
    Date of Patent: April 19, 2011
    Assignee: Google, Inc.
    Inventors: Chad Lester, Eric Veach
  • Promoting and/or demoting an advertisement from an advertising spot of one type to an advertising spot of another type
    Patent number: 7363302
    Abstract: Ads may be promoted to a more preferred ad spot type and/or demoted to a less preferred ad spot type in a manner that maximizes or increases their economic values and/or their utility to their audience. Such promoting and/or demoting may be done based on accepted ad monetary amount information and/or ad performance information.
    Type: Grant
    Filed: June 30, 2003
    Date of Patent: April 22, 2008
    Assignee: Googole, Inc.
    Inventor: Chad Lester
  • Promoting and/or demoting an advertisement from an advertising spot of one type to an advertising spot of another type
    Publication number: 20040267806
    Abstract: Ads may be promoted to a more preferred ad spot type and/or demoted to a less preferred ad spot type in a manner that maximizes or increases their economic values and/or their utility to their audience. Such promoting and/or demoting may be done based on accepted ad monetary amount information and/or ad performance information.
    Type: Application
    Filed: June 30, 2003
    Publication date: December 30, 2004
    Inventor: Chad Lester