Patents by Inventor Chad Maccarelli

Chad Maccarelli has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Determining effectiveness of advertising campaigns
    Patent number: 10628846
    Abstract: An identifier associated with a client machine is accessed, and parameters that define a control group of client machines for a particular advertising campaign are accessed. The advertising campaign is associated with one or more standard advertisements. Whether the client machine is a member of the control group based on the identifier associated with the client machine and the parameters that define the control group is determined. If the determination of whether the client machine is a member of the control group indicates that the client machine is a member of the control group, a control advertisement is caused to be presented on the client machine. The control advertisement is an advertisement not associated with the advertising campaign.
    Type: Grant
    Filed: June 29, 2015
    Date of Patent: April 21, 2020
    Assignee: comScore, Inc.
    Inventors: Magid M. Abraham, Michael A. Brown, Steven Chase, Chad Maccarelli, Walter Ramdeholl
  • DETERMINING EFFECTIVENESS OF ADVERTISING CAMPAIGNS
    Publication number: 20160027039
    Abstract: An identifier associated with a client machine is accessed, and parameters that define a control group of client machines for a particular advertising campaign are accessed. The advertising campaign is associated with one or more standard advertisements. Whether the client machine is a member of the control group based on the identifier associated with the client machine and the parameters that define the control group is determined. If the determination of whether the client machine is a member of the control group indicates that the client machine is a member of the control group, a control advertisement is caused to be presented on the client machine. The control advertisement is an advertisement not associated with the advertising campaign.
    Type: Application
    Filed: June 29, 2015
    Publication date: January 28, 2016
    Applicant: comScore, Inc.
    Inventors: Magid M. Abraham, Michael A. Brown, Steven Chase, Chad Maccarelli, Walter Ramdeholl
  • Determining effectiveness of advertising campaigns
    Patent number: 9098857
    Abstract: The effectiveness of advertisement(s) that are included in an advertising campaign may be determined by displaying a control advertisement to a control group of webpage visitors and inviting the users in the control group and/or the users exposed to the advertisement(s) that are in the campaign to complete a survey regarding the advertisement(s) or overall objectives of the campaign.
    Type: Grant
    Filed: February 2, 2010
    Date of Patent: August 4, 2015
    Assignee: comScore, Inc.
    Inventors: Michael A. Brown, Chad Maccarelli, Walter Ramdeholl
  • Determining effectiveness of advertising campaigns
    Patent number: 9070138
    Abstract: An identifier associated with a client machine is accessed, and parameters that define a control group of client machines for a particular advertising campaign are accessed. The advertising campaign is associated with one or more standard advertisements. Whether the client machine is a member of the control group based on the identifier associated with the client machine and the parameters that define the control group is determined. If the determination of whether the client machine is a member of the control group indicates that the client machine is a member of the control group, a control advertisement is caused to be presented on the client machine. The control advertisement is an advertisement not associated with the advertising campaign.
    Type: Grant
    Filed: January 30, 2009
    Date of Patent: June 30, 2015
    Assignee: comScore, Inc.
    Inventors: Magid M. Abraham, Michael A. Brown, Steven Chase, Chad Maccarelli, Walter Ramdeholl
  • DETERMINING EFFECTIVENESS OF ADVERTISING CAMPAIGNS
    Publication number: 20090204476
    Abstract: An identifier associated with a client machine is accessed, and parameters that define a control group of client machines for a particular advertising campaign are accessed. The advertising campaign is associated with one or more standard advertisements. Whether the client machine is a member of the control group based on the identifier associated with the client machine and the parameters that define the control group is determined. If the determination of whether the client machine is a member of the control group indicates that the client machine is a member of the control group, a control advertisement is caused to be presented on the client machine. The control advertisement is an advertisement not associated with the advertising campaign.
    Type: Application
    Filed: January 30, 2009
    Publication date: August 13, 2009
    Applicant: COMSCORE NETWORKS, INC.
    Inventors: Magid M. Abraham, Michael A. Brown, Steven Chase, Chad Maccarelli, Walter Ramdeholl