Abstract: The present disclosure is directed toward a message classification system that allows for improved customer service through intelligent classification of social media messages. For example, the message classification system may detect one or more messages that share a common context from within a group of messages, organize the detected messages into a messaging thread, and analyze messages within the messaging thread to identify a messaging thread classification. Further, the message classification system may analyze users participating in messaging threads to determine user classifications. Using the classified messaging thread and/or user classifications, the message classification system may assist an entity in improving social media customer service.

Abstract: A social analysis tool facilitates improved communications between marketers and consumers. User information for consumers is collected from social posts exchanged between consumers and moderators acting on behalf of marketers. The user information is stored in social profiles for the consumers and is available to the marketers for subsequent social conversations with the consumers. In some instances, consumers are effectively targeted for automated social replies that market a newer version of a product. Social posts relevant to the product are analyzed to identify ones in which the user sentiment indicates the user is satisfied with the product. Automated social replies are automatically generated and sent in response to each of those social posts.

Abstract: The present disclosure is directed toward a message classification system that allows for improved customer service through intelligent classification of social media messages. For example, the message classification system may detect one or more messages that share a common context from within a group of messages, organize the detected messages into a messaging thread, and analyze messages within the messaging thread to identify a messaging thread classification. Further, the message classification system may analyze users participating in messaging threads to determine user classifications. Using the classified messaging thread and/or user classifications, the message classification system may assist an entity in improving social media customer service.

Abstract: Techniques for social parameter-based application audiences are described. In one or more embodiments, an audience is defined based on one or more social parameters. The audience can be associated with one or more objects in an application. A layout of content in the application can be defined based on the audience. The content can include the one or more objects that are associated with the audience, and the layout of content can be configured to be presented for display to a user of the application that has a social parameter that corresponds to the audience.