Abstract: An off-screen point of interest, that has a corresponding off-screen display attribute, is identified. A distance of the identified off-screen point of interest is compared to a distance threshold. A display element, corresponding to the off-screen points of interest, is displayed on a border of a map display, based upon the comparison, and based upon a direction in which the off-screen point of interest is located, relative to a reference point on the map display.

Abstract: An off-screen point of interest, that has a corresponding off-screen display attribute, is identified. A distance of the identified off-screen point of interest is compared to a distance threshold. A display element, corresponding to the off-screen points of interest, is displayed on a border of a map display, based upon the comparison, and based upon a direction in which the off-screen point of interest is located, relative to a reference point on the map display.

Abstract: Techniques for zero fixed placement (ZFP) ads are described. ZFP ads may be triggered independently of a fixed placement for the ad in a user interface. In an implementation, data describing a user interface includes a trigger associated with a ZFP ad. The ZFP ad may be configured to set various modifiable attributes of the user interface. Setting the modifiable attributes of the page enables a ZFP to modify both the appearance and layout of elements and modules included in the user interface. A client may load the data having the trigger and render the user interface without presenting the associated ZFP ad or including a placeholder for the ZFP ad. When the trigger is detected, the client executes the associated ZFP ad, modifies attributes of the user interface in accordance with the ZFP ad, and outputs the modified user interface to present the ZFP ad.

Abstract: Techniques involving the creation of advertisements from electronic communications. In one embodiment, a determination is made that a received email includes advertisement information. Elements of the email that can be used in an electronic advertisement are identified, and the electronic advertisement is created using at least the identified elements of the email.

Abstract: Techniques for zero fixed placement (ZFP) ads are described. ZFP ads may be triggered independently of a fixed placement for the ad in a user interface. In an implementation, data describing a user interface includes a trigger associated with a ZFP ad. The ZFP ad may be configured to set various modifiable attributes of the user interface. Setting the modifiable attributes of the page enables a ZFP to modify both the appearance and layout of elements and modules included in the user interface. A client may load the data having the trigger and render the user interface without presenting the associated ZFP ad or including a placeholder for the ZFP ad. When the trigger is detected, the client executes the associated ZFP ad, modifies attributes of the user interface in accordance with the ZFP ad, and outputs the modified user interface to present the ZFP ad.

Abstract: Techniques for message notification campaigns are described. In an implementation, a messaging service may process a message received for delivery to a client to determine one or more notifications regarding the message to be sent to the client. The one or more notifications may be designated by way of a notification campaign that is associated with a sender of the message or directly with the message itself The messaging service may parse metadata fields within the message to identify the sender and/or other data sufficient to determine notifications designated to take place regarding the message. A variety of different types of notifications regarding a message may be sent to a client. The messaging service may cause one or more notifications to be sent to the client in conjunction with various resources from a service provider in addition to delivery of the message to the client.