Abstract: A method and system for administering a rewards program associated with a payment card issued to a customer is provided. The customer's purchase activity with the payment card is monitored and used to award redemption value, or rewards points, to the user in a familiar manner. The customer is permitted to redeem some or all of his or her points to offset specific transactions made using the payment card. The rewards program may also award redemption value for non-purchase activity, such as completing surveys and signing up for additional bank products. In other embodiments, the customer earns redemption value in connection with activity taking place in a first bank account and is permitted to redeem that value in favor of a second bank account.