Abstract: A target shooting toy which optically projects an image of a target which can be aimed at and hit. The toy includes an image projector that projects an optical image onto a wall or screen and a toy gun which is aimed at the target. The toy detects hits by detecting light received by the gun reflected from the target. The toy has a removable electronics cartridge which has circuitry that customizes image motion, sequences and game play to the particular image being displayed. The toy also has a removable image module that contains the image or images of one type of target. The image modules and the electronics cartridges are matched so the toy may be used with many types of target images and yet be customized for use with each type of target. The projector is driven relative to two coordinates axes to provide more realistic motion and motion sequences. The toy gun has a pump action reload and trigger cocking mechanism, and provides a simulated recoil when fired.