Abstract: A system comprising a computer-readable storage medium storing at least one program, and a computer-implemented method for determining and scoring purchase intent of users, are described herein. Consistent with some embodiments, the method may include obtaining social data of a plurality of users from one or more social network services. The social data is analyzed to identify users with intent to purchase products. The identified users may then be scored according to the level of intent of each user to purchase the products. The method may further include communicating a message to a merchant to notify the merchant of the intent of the identified users to purchase the products.