Abstract: A liquid crystal display (LCD) panel with power consumption reduction and methods of driving same. In one embodiment, the LCD panel includes a pixel matrix, a plurality of scanning lines and a plurality of data lines. Each pair of two neighboring scanning lines defines a pixel row therebetween, and each pair of two neighboring data lines defines a pixel column therebetween. Each pixel has at least a first sub-pixel and a second sub-pixel. Each sub-pixel has a sub-pixel electrode and a switching element electrically coupled to the sub-pixel electrode. Each pair of two neighboring scanning lines is electrically coupled to the switching elements of the first sub-pixel and the second sub-pixel of each pixel in the pixel row, respectively.