Abstract: Disclosed is a memory system using a heterogeneous data format, which provides a personalized recommendation algorithm function to an internet service user based on a plurality of items, which includes a user preference analyzer for each item that calculates a user preference value corresponding to each item of a analysis target service; and a memory that stores data related to the each item in a first data format or stores data related to the each item in a second data format with required bits less than the first data format, based on the user preference value of the each item.

Abstract: Disclosed is a memory system using a heterogeneous data format, which provides a personalized recommendation algorithm function to an internet service user based on a plurality of items, which includes a user preference analyzer for each item that calculates a user preference value corresponding to each item of a analysis target service; and a memory that stores data related to the each item in a first data format or stores data related to the each item in a second data format with required bits less than the first data format, based on the user preference value of the each item.