Abstract: The invention relates to a fork lift pallet characterized by a raised platform construction, and having suitability of purpose to support and permit unitized handling of at least 300 times its own weight. The features of the pallet that lend to its extended utility over the prior art include the use of densely packed column means, arranged in a strategic pattern, and supporting the raised platform critically between about 3/4" to 2". Essentially, the entire platform surface is columnized as above-described, except for parallel non-column supported spans (two or four in number) for fork lift access and retrieval. The pallet further features a stepped sidewall with a rolled extreme edge for maximum stiffness and multiple elongated ribs in the platform, set out of phase to provide optimum utility traits. Unitized product loads may be moved on such pallets in a manner closely simulating the functionality of prior heavy rigid pallets of wood or plastic.