Abstract: An apparatus and method provides a carton having a ramp or holding portion that holds a literature insert against two adjacent side panels of the carton to permit filling of the carton with a product. A folded literature insert may be folded fewer times so as to be thinner and provide more room for the product in the carton. The ramp or holding portion is shaped to hold the insert in position during automated filing of the carton. The ramp has first and second ramp portions folded on one another, a step extending over an edge of the insert, a landing on the insert, and an edge of the ramp that presses the insert against an adjoining side panel of the carton.