Abstract: The present invention is directed to a balancing fishing jig assembly. The jig has a body portion and a hook portion. The hook portion is embedded in the body portion, and extends therefrom, terminating in a barb. The jig also includes a material which partially covers a shaft of the hook. The body portion includes an eyelet, which is disposed near the center of drag of the jig assembly. When the jig is translated through the water by a fishing line at the eyelet, the body and hook remain substantially vertically disposed regardless of the direction of translation.