Abstract: Each of a set of direct mail pieces includes in its written content (i) a code identifying a corresponding one of the identified individuals, (ii) a text-to phone number configured to receive a text message from the corresponding individual, and (iii) an instruction to the corresponding individual to manifest interest in the content by sending, to the text-to phone number, a text message that includes the code. An intermediary server system stores the calling number of the mobile telephone number of the specific individual, retrieves, based on the received code, an advertiser message on behalf of the advertiser pertinent to the specific individual, and causes the advertiser message to be delivered to the mobile telephone of the individual by a mobile telephone carrier interface; and transmits, to a computer system of the specific advertiser, a sales lead message that includes the name and mobile telephone number of the specific individual.

Abstract: Systems and methods for an equipment manufacturer to form a program with an equipment purchaser. The method can include enrolling the equipment purchaser in the program, having historical losses and potential risks for the equipment purchaser assessed, and facilitating an insurance package for the equipment purchaser if the equipment purchaser qualifies based on the assessment of the historical losses. The method also includes having workforce needs for the equipment purchaser assessed, and facilitating recruitment, training, and hiring of workers to meet the workforce needs of the equipment purchaser. The method further includes having service needs of the equipment purchaser assessed, facilitating periodic service for the equipment purchaser's equipment, and facilitating replacement or substitution if the equipment fails.