Abstract: A product location system includes a computing device, and a computer-readable storage medium. The system identifies a retail location associated with a retailer, receives an indication of a target product that is to be located in the retail location, queries a product data store using the indication to identify the target product and a location of the target product in the retail location, retrieves a map of the retail location, where the map includes one or more electronic files and embedded metadata, modifies the map to include a visual indication associated with location of the target product, and causes the modified map to be displayed via the client electronic device such that the visual indication showing the location of the target product in the retail location is visible to a user via the client electronic device.