Abstract: A system is provided for creating a personalized user interface on a mobile platform to deliver personalized information content to a personal electronic device (PED) of a user on-board the mobile platform. The system includes at least one portal operable to communicate with the user's PED and a first database operable to maintain a set of characteristics relating to the user, the mobile platform and/or other factors. A controller is in communication with the database, and the controller transmits to the PED of the user information content received from a second database of a central control station. The information content is provided in accordance with the characteristics stored in the first database, and thus forms personalized information content and advertisements for the user.