Abstract: A mobile device application process utilizing both proprietary and common Quick Response (QR)™ coding. Upon scanning with a common scanner, the user is offered to install a proprietary scanner from the application store applicable to their device. Upon scanning a proprietary QR™ code with the proprietary scanner, data is sent to the backend engine and customized feedback is prepared and sent to both the QR™ code owner and the end user. Many options are also offered such as the proprietary scanner's capability of scanning common QR™ codes and sending notification just to the user. These notifications can boast the QR™ code owner's business presence as well as advertisements and other functions.