Abstract: A reinforced article holder suitable for containing auto-injector syringes, medications, first aid items or the like. In a preferred embodiment the reinforced article holder is typically a nylon holder body having a backing layer, an enclosure layer sewn to the backing layer and a holder interior between the layers. An elongated, tubular container for containing the syringe, medication or other article is removably inserted in the holder. An L-shaped reinforcing member, interposed between the backing layer and a cover layer which is sewn to the backing layer in the holder interior, maintains the holder body in a substantially rigid conformation and facilitates insertion of the container in the holder. A cover flap extends from the backing layer for selectively enclosing the container in the holder interior, and a belt loop is provided on the backing layer to facilitate carrying the holder body and enclosed container on a belt.