Abstract: A method of tracking and acting on events related to the delivery of a mail piece is provided. An integrated record associated with an addressee of a mail piece is created. The mail piece is given a unique identifier and the mail piece is associated with the addressee. The mail piece is placed in a mail stream and the date and nature of associated delivery events is recorded. After a predetermined delivery event occurs, a follow-up communication is transmitted to the addressee, and the date of this follow-up communication is recorded. The date of any response by the addressee to the follow-up communication is also recorded. To the integrated record associated with the addressee is added the date and nature of the delivery events associated with the mail piece, the date of the follow-up communication, and the date of any response by the addressee to the follow up communication.