Abstract: A price chip support strip of simplified construction has positive engagement with guide and retention tracks of a strip support frame. Individual price chips are conveniently removed and inserted at the front of the price chip support strip. An effective light seal is assured by the structure.

Abstract: Pricing modules of the type having precoiled numeric indicia tapes are slidably held in guide channels of a mounting trackway assembly. Additional guide channels in the trackway assembly receive customized alpha indicia strips forwardly of the pricing modules. Pricing module locator notches are provided in wall portions of the trackway assembly to interlock with spring locking elements on each pricing module to properly position each module along the mounting trackway assembly. Multiple sections of the mounting trackway assembly can be provided in interlocking engagement.

Abstract: A display sign including a frame member extending around the perimeter of the sign and with the sides of the frame member parallel to a common axis, at least one face member having a copy area located in a plane substantially perpendicular to the common axis, the face member including flange portions angularly disposed to the copy area and with the flange portions extending in a direction toward one edge of the frame member, and a retainer member extending along the one edge of the frame member and including an opening for receiving the flange portions and with the opening substantially aligned with the sides of the frame member and the flange portions of the one face member for providing the copy area of the one face member substantially coextensive with the sides of the frame member.