Abstract: A beach umbrella anchoring system comprises an anchor member comprising a container, in the form of a beach bag, for containing a weighting medium, such as sand, and a connector for connecting the container to a beach umbrella restraining device; and a beach umbrella restraining device comprising a flexible cable member, a releasable connector fixed to one end of the cable for releasably connecting the cable to a beach umbrella, a second releasable connector, fixed to the other end of the cable, for releasably connecting the cable member to the connector of the anchor member, and a third releasable connector, slidingly attached to the cable member intermediate the ends thereof for releasably attaching the cable member to the beach umbrella. The anchoring system may be supplied in the form of a kit comprising the anchoring member (beach bag) the restraining device, and a sand shovel for filling the container member with sand.