Abstract: A method of providing localized data includes receiving, at least one of a plurality of local broadcast sites, a broadcast stream carrying global data; and inserting, at least one of local broadcast sites, localized data associated with the one of local broadcast sites into the received broadcast stream, so as to generate a modified broadcast stream carrying the global data and the localized data at the local broadcast site. A method of providing targeted data includes receiving a broadcast including a plurality of content streams, each of the content streams carrying targeted content data having certain targeting attributes; and selecting, by a selection device, one of the content streams based on the targeting attributes and attributes of a receiving party serviced by the selection device.