Abstract: A display fixture for displaying articles (e.g. carpeting, linoleum, tile or wall covering samples or the like) comprising a base frame having a series of generally side-by-side swingable page members thereon for supporting the articles to be displayed, with each page member being pivotally mounted for swinging movement on the base frame in a generally horizontal plane and with respect to generally vertically spaced pivots on the base frame. The lower one of each pair of pivots, and its associated page member, has a gravity actuated self return means for causing the page member to automatically move into a predetermined reposed position with respect to the base frame and the adjacent page members of the series.