Abstract: A digital magazine server separates an advertisement received for presentation to one or more digital magazine server users into a plurality of layers, each including one or more elements of the advertisement. For example, one or more foreground layers and one or more background layers of an advertisement are identified. By modifying elements included in different layers, modified advertisements associated with different display sizes are generated and associated with the display sizes. When presenting the advertisement to a user, the digital magazine server determines a size of a slot in which the advertisement is to be presented and retrieves a modified advertisement associated with the size of the slot for presentation to the user.

Abstract: A digital magazine server presents content retrieved from various sources to a user. The content may include various images, with images selected by the digital magazine server for presentation to a user along with additional content. Text associated with an image may also be retrieved and presented to the user along with the image. To improve presentation of images with text, the digital magazine server identifies features in an image and identifies regions of the image where text is capable of being presented without obscuring or being obscured by features of the image. The image is modified to present text associated with the image in one or more of the identified images, allowing the text to be presented without detracting from features of the image.

Abstract: A digital magazine server user interacts with a client device presenting one or more content items from the digital magazine server to access various content items identified by the digital magazine server. For example, the user interacts with a portion of a display device of the client device and traverses to an additional portion of the display device to view additional content items on the display device. Based on a rate at which the user traverses from the portion to the additional portion, a content update rate is determined and used to select an indication of modification that is presented. The indication of modification provides the user with a visual indication that the content items presented by the display device are modified, and may include a subset of content items from the digital magazine server if the content update rate does not exceed a threshold.

Abstract: Page layout of web content is performed based on templates. Publishers publish web content referred to as “sources.” Each source comprises one or more assets from one or more asset types. The asset types include title, subtitle, byline, dateline, pull quote, image, video, audio, caption, and in-line text. A content processing system processes the sources using a conversion module and a rule database. The conversion module restructures a received source into a standardized format of the source, wherein each asset of the source is tagged with an asset type according to rules present in the rule database. A layout module interprets the standardized source, determines one or more templates from a template database to use for the layout of the assets of the source, and lays out the assets of the source based on the selected templates.