Abstract: Methods and systems are disclosed herein that provide an automatic song visualization and discovery service with automatic search for content to be paired and/or synchronized with playing of the song. In an example embodiment, while audio content such as a song plays (through user device or other player), the matching service can automatically identify information about the song (e.g., identifying the song by title and artist), transfer the song identification data to a content matching database, and then automatically return to the user a relevant item of additional content for pairing and/or synchronization with the song. As examples, such additional content could take the form of a video, an image (e.g., an album art cover), standard or karaoke-style lyrics, DJ-like lighting, a hologram, and the like (or any combination thereof).