Abstract: A reinforced support bra having a pair of generally conically-shaped cups arranged for supporting a pair of breasts, each of the cups including an outer edge and a nipple tip portion. A back strap is attached to the cups and positioned for wearing around the torso, in the conventional fashion. Shoulder straps connected the top of the cups and the back strap and are adapted for placement over a wearer's shoulders. A non-stretchable reinforcing ring is attached to each of the cups and is placed generally concentric with the nipple tip portion between 40 percent and 95 percent of the distance from the outer edge of the cup and the nipple tip portion of said cup. Shoulder strap extensions may be provided and connected from the top of the cup to the ring to a shoulder strap, and slidingly disposed through a slide buckle so that lift can be tailored to the wearer's needs and preferences.