Abstract: In a roll forming machine having a base, a motor drive, a gear drive transmission connected to the motor drive and a plurality of vertically aligned longitudinally spaced pairs of complimental pass forming rolls of progressive different shapes respectively arranged in a longitudinal set to successively receive, feed and form therebetween an elongated strip of stock in a continuous operation. Gear means interconnect the transmission and forming rolls for rotation thereof in unison. A rotatable turret mount assembly is provided to support a plurality of radially extending preset sets of form roll tooling, with each set being adapted for a different form of final product. The turret mount assembly is adapted for selected limited rotation upon a longitudinal axis to rapidly place any one of the plurality of preset sets of tooling in its operational position.