Abstract: A system and method for predicting the preference of a user product consumer for a consumer product, e.g., a wine, which may comprise collecting in a database consumer product preference data relating to the prediction of a preference of the user from at least one of the user and a separate group of product consumers; receiving from the user a request for a prediction of the preference of the user for one of a consumer product and a pre-selected set of related consumer products; analyzing the collected preference data against previously collected data specific to one of the consumer product and the pre-selected set of consumer products; calculating a predicted preference rating; and receiving and storing a preference rating based upon the user having utilized the one of the consumer product and the pre-selected set of consumer products and including the received preference rating in the product preference data.