Abstract: A system and method for determining a basket, or total, price of items in a shopping list from various retailers is provided. Items may be added to the shopping list based on, for example, a coupon related to an item, items added to the shopping list by a user, items listed in a recipe, and items suggested for the user. The system may determine the price of the items from the various retailers and whether incentives are available for the items. If available and applicable, the incentives are applied to the total price for each retailer and a price comparison of total prices is generated. The price comparison results may be transmitted via various communication channels and may be displayed on a map.